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Senior Graphic Designer

Sunil
Khatri

Brand·Motion·UI/UX·Gen AI

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Visual Identity
UI/UX Design
Brand Strategy
Motion Graphics
Typography
Art Direction
Figma Mastery
Generative AI
Print Design
Visual Identity
UI/UX Design
Brand Strategy
Motion Graphics
Typography
Art Direction
Figma Mastery
Generative AI
Print Design
Sunil Khatri

"Design is how you make someone feel before they've read a single word."

✦ Available for Projects

— The Mind Behind It

Eight years.
Infinite obsession.

Most designers will tell you they're passionate. I'll show you in the work. I'm Sunil Khatri — a Senior Graphic Designer who's spent over eight years turning complex briefs into visual languages that move people, shift perceptions, and stick.

My approach starts with the uncomfortable question nobody wants to ask: What do you actually want people to feel? From that answer, I architect every choice — typography, colour, hierarchy, motion — until the design doesn't just look right; it feels inevitable.

"I don't just deliver assets. I build the visual soul of a brand."

At Midnight Marketing, I led the creative direction across 50+ client brands simultaneously. At Taboola, my mockups lived inside the interfaces of CNBC, Fox News, and NDTV — seen by millions daily. I adapt fast, obsess deeply, and I've never once shipped something I'm not proud of.

Delhi-based. Globally wired. Equipped with Adobe Creative Suite, Figma, and Gen AI — and the wisdom to know when to put the tools down and just think.

0 Years of Craft
0 Brands Served
0 Companies
Midnight Marketing
Taboola
Energy Dais
Oriana Solution
Yi Chinese

— Selected Work

Craft that converts.
Visuals that linger.

— Methodology

The chaos, organized.

01

Discovery

Every great brand starts with a question nobody wants to answer. I dig into your audience, your competition, and the gap between where you are and where you want to be. No assumptions. Just clarity.

02

Architecture

Before a pixel is placed, the system is planned. Visual hierarchy, typographic rhythm, layout logic — built to scale and built to be coherent across every touchpoint.

03

The Craft

Adobe Suite precision, fused with generative AI — not as a shortcut, but as a multiplier. The output is always intentional, unexpected, and impossible to ignore.

04

Delivery

Clean handoffs, structured files, and a brand system that just works. You walk away owning something — not just a deliverable, but a design language that can grow with you.

— The Journey

Where I've left
my mark.

Sep 2017 – Jun 2018 Yi Chinese

Graphic Designer

  • Created engaging visuals for website and social media platforms in a culturally immersive environment.
  • Designed interactive learning materials for Mandarin language education programmes.
Jan 2019 – Feb 2020 Oriana Solution

Graphic Designer

  • Developed creative concepts for marketing materials spanning print, digital, and social media channels.
  • Adapted across diverse design styles — from playful and vibrant to sleek and sophisticated.
  • Managed multiple projects simultaneously under tight deadlines without compromising on quality.
Feb 2020 – Jan 2021 Energy Dais

Graphic Designer

  • Designed display ads, banners, emails, brochures, GIFs, social creatives, and logos for B2B energy brands.
  • Conceptualised campaign ideas aligned with brand design language across cross-functional stakeholder groups.
  • Implemented best practices in art direction while researching emerging design tools and trends.
Jan 2021 – Oct 2021 Taboola

Pre Sales Designer

  • Created high-impact UI/UX mockups for global media giants including CNBC, Fox, and NDTV.
  • Led the design process end-to-end — from concept to delivery — with a user-centric, data-informed approach.
  • Iterated rapidly on designs based on user feedback and evolving market trends.
Oct 2021 – Jan 2024 Midnight Marketing

Creative Growth Designer

  • Led graphic strategy and vision across 50+ client accounts, ensuring brand consistency at every touchpoint.
  • Created high-conversion social media campaigns across multiple platforms with eye-catching, technically precise designs.
  • Designed and developed visually compelling, responsive email templates for diverse marketing campaigns.
Jan 2024 – Present

Full-time Freelancer

Working with startups, D2C brands, and agencies across India and internationally to deliver brand identity, campaign design, and social media content systems.

  • Managed 3–5 active client accounts simultaneously, delivering weekly and monthly design calendars.
  • Designed brand visual systems from scratch — logos, guidelines, templates, and rollout assets.
  • Integrated AI-powered tools (Midjourney, Adobe Firefly) to reduce turnaround time by ~40%.
  • Delivered print-ready, multi-format creatives for social, events, and merchandise.
  • Clients span FMCG, Oil & Gas, Tech, Real Estate, and Consumer brands.

— The Craft

Built different.
By design.

"I design systems, not just screens — and I wield AI like a second brain."

Design Craft

Brand Identity Visual Design Typography Print Design Social Media Creatives Motion Graphics Logo Design Layout & Composition Video Editing

Research & Strategy

User Experience (UX) Art Direction Campaign Concepts Brand Strategy Cross-functional Collaboration Gen AI Integration Concept Development

Tools & Tech

Adobe Photoshop Adobe Illustrator Adobe InDesign Adobe After Effects Figma Adobe Premiere Pro Midjourney Canva Pro ChatGPT / Claude

— The Verdict

People have words for what I do.

"

One of the best graphic designers I have EVER worked with. The work he has done for my clients at Midnight Marketing is absolutely exceptional.

SF
Saim FarooquiDigital Marketing Specialist · Aylo
"

Sunil is one of the most efficient designers I have ever worked with. He provides exceptional designs that meet a VERY high standard — completed swiftly, without ever sacrificing quality.

AH
Aly HammadMarketing Coordinator · Midnight Marketing
"

Working with Sunil across a diverse client portfolio, he always delivers quality work that goes above and beyond — bringing creative suggestions that benefit the final product.

RN
Rory NolanStrategy Lead · Midnight Marketing
"

We've worked together for two years and I've seen him adapt to over 50 different brands and consistently produce quality work at a fast pace. He's not afraid to try new technologies.

AK
Allison KellyHead of Ops · Midnight Marketing
"

His dedication, attention to detail and go-getter attitude allowed for some of the most insane ideas to come to life. A very notable skill is his ability to learn new things and new design principles.

AR
Aditya RajDigital Growth Lead · Midnight Marketing
"

Always amazes me with work that reflects creativity, original thinking, and imagination. If you have a thought and want it presented creatively, you need to get in touch with him. He will surprise you.

GG
Garima GayatriFounder · The Story Bar
"

One of the best graphic designers I have EVER worked with. The work he has done for my clients at Midnight Marketing is absolutely exceptional.

SF
Saim FarooquiDigital Marketing Specialist · Aylo
"

Sunil is one of the most efficient designers I have ever worked with. He provides exceptional designs that meet a VERY high standard — completed swiftly, without ever sacrificing quality.

AH
Aly HammadMarketing Coordinator · Midnight Marketing
"

Working with Sunil across a diverse client portfolio, he always delivers quality work that goes above and beyond — bringing creative suggestions that benefit the final product.

RN
Rory NolanStrategy Lead · Midnight Marketing
"

We've worked together for two years and I've seen him adapt to over 50 different brands and consistently produce quality work at a fast pace. He's not afraid to try new technologies.

AK
Allison KellyHead of Ops · Midnight Marketing
"

His dedication, attention to detail and go-getter attitude allowed for some of the most insane ideas to come to life. A very notable skill is his ability to learn new things and new design principles.

AR
Aditya RajDigital Growth Lead · Midnight Marketing
"

Always amazes me with work that reflects creativity, original thinking, and imagination. If you have a thought and want it presented creatively, you need to get in touch with him. He will surprise you.

GG
Garima GayatriFounder · The Story Bar

— Start Something

Let's build something
the internet hasn't seen yet.

Your next great product, campaign, or brand identity is one conversation away. I bring the vision. You bring the ambition.

Currently available for freelance & full-time roles
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